Urchin 5.5 - Web Analytics Product Review

Last Updated: 2/27/2004

The bottom line for any marketing endeavor is return on investment (ROI). Search Engine Optimization (SEO) has its place within a company's online advertising budget. Rankings are only a means to an end. Most SEO campaigns produce a positive impact on ROI. Web analytics software gives you the necessary data to make informed decisions regarding your online marketing efforts.

This article will discuss Urchin's Web analytics software and how it can benefit a Search Engine Optimizer and their client's bottom-line.

- Overview of Important Web Analytic Features for the SEO
- Detailed Review of Urchin 5.5 and Campaign Tracking Module
   - Administrative Configuration
   - Reporting Review
   - Campaign Tracking Module
- SEO's Wish List to Urchin Developers & Web Analytics Companies
- Concept of Goal Based Funnel Analysis
- Web Analytics Article Wrap Up

- Back to SEO Articles

Overview of Important Web Analytic Features for the SEO »

For more information on our search engine optimization and search engine placement services, please contact us at 877-GO-RUSTY or 845-369-6869 or via email at our contact page.